Described as “a new multi-lingual, at service company,” last March, Kendrick Lamar and Dave Free launched pgLang. The company has now announced a new campaign with Calvin Klein dropping today.
The campaign was described in two Instagram posts. The first post contained a slideshow of eight titles featuring artists like Baby Keem and Brent Faiyaz; a subsequent Instagram post announced that eight videos would be shared from the campaign.
The first video is already out. Directed by Dave Free, it features a performance from Mecca Allah. The other seven are out later at noon. Watch the first below.
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